by IveondHow do your Websites get better with AI and Machine Learning?
How do your Websites get better with AI and Machine Learning?
It goes without saying that Artificial Intelligence and Machine Learning have evolved to be a hot trending topic in the marketing landscape in the last couple of years.
The credit for this goes to the proficiency and power of Artificial Intelligence to automate business processes, simplify complex tasks, and categorize complicated data sets more rapidly and accurately than any competent marketing professional. Period! Riding on the back of such competency, the business website owners have been leveraging Artificial Intelligence and Machine Learning the most.
Artificial Intelligence for web applications has been making great strides in the last few years, transmitting positive influences for multiple sectors like hospitality, healthcare, automotive, etc. In tune with this, market reports state that more than 84% of online businesses believe AI will help them sustain a significant competitive advantage. Read on to know how AI can develop your website to keep up with the evolving business landscape of 2021.
How Adopting Artificial Intelligence will enhance your Website?
If you hold any expertise in the marketing domain, you must be aware of the fact that most of it is now done digitally. Holding this phenomenon true, a company’s website is thus equivalent to the first digital impression of its business. In the absence of the right tools, websites will fail to make the right impression on the first take, eventually losing valuable business and clients.
This is where Artificial Intelligence tools come into play. The latest AI technologies guarantee to elevate your business websites significantly, and transform them into a phenomenal customer experience for more conversions and increased sales. Market leaders quote that more than 80% of businesses today believe that Artificial Intelligence for Websites is a strategic priority for their organization in the present era. Here is how you can make your websites better with the right Artificial Intelligence and Machine Learning approach:
Learn to Retarget Customers
One-time ad impressions do not contribute much when it comes to boosting quality traffic for websites since most web users do not visit a site for the second time. One of the primary benefits of adopting Artificial Intelligence for Websites is that it can analyze user pattern insights and customer behavior data to remarket your business to potential and existing buyers to revisit your website, and thus, improves the sales cycle significantly.
improve Search Rankings On average, Google receives more than 60000 searches per second in a day, which makes it imperative for your website to show up in related search queries to attract new website visitors. Although SEO was a nightmare for online marketers in the past, today with the assistance of Artificial Intelligence and Machine Learning, advanced SEO tools can swiftly locate website problems and provide insights to enhance your search rankings, extensively.
Boost Website Personalization One of the gifts of Artificial Intelligence for web development is Personalization for an incredible customer experience. From product recommendations, and triggered emails to social proof notifications, Artificial Intelligence and Machine learning leave no stone unturned to customize your website for an unparallel customer experience.
Build a more customer-centric website While establishing an online business, analyzing customer behavior is decisive. With the help of Artificial Intelligence and Machine Learning, build personalized content for a more customer-centric experience. Artificial Intelligence tools that specialize in searches can categorize content into videos, tags, text, images, etc. Furthermore, these tools are easy to integrate into a website and also allow optimization of content via keywords, metadata, and visuals. Pinterest is one of the best instances of successful AI implementation, where users have the privilege of looking for an image with the help of image recognition software.
Add Intelligence Agents to your Website This is not new with commercial websites, since they offer a vast array of functions, enabling you to locate buyers, create an efficient business infrastructure, and assist transactions. Such AI-enabled Intelligence Agents ensure your business is equipped with open communications with clients, adding a sense of responsiveness to your particular website.
Optimize Lead Generation with AI Lead generation is the biggest question for businesses from the very beginning. To answer this question, Artificial Intelligence and Machine Learning provide online businesses the golden opportunity to prepare Predictive Marketing strategies with the help of sales reports and CRM technology. From identifying potential businesses to conveying the right images to the clients, Artificial Intelligence for websites is nothing less than a boon to improve their online operations.
Predicting Customer Churn Retaining an old customer is three times more expensive than acquiring a new one. Add to it, that customer churn is massive damage to your business reputation. Only by analyzing customer interactions with the power of Artificial Intelligence like Predictive Analysis, you can have a risk model that can signal customer churn.
Different Pricing for Different Customers Traditionally, products/services have a constant price. However, with Artificial Intelligence and Machine Learning, online websites can showcase different prices based on purchase history, search behavior, and geographic location. Thanks to Artificial Intelligence tools, it can:
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- Accumulate in-depth data about competition, product demand, and trends
- Merge this data with customer insights and buying behavior
- Propose a price to meet business goals
Artificial Intelligence for websites: Key Takeaways
It is a universal fact that ample information about prospects and customers will put your business in the growth trajectory, making it successful beyond a doubt. To make this happen, AI enables marketers to accumulate and analyze data that is difficult for human capacity to arrange. This has fueled a thought in more than 70% of businesses that AI will enable them to shift to new businesses and ventures.
Furthermore, business analysts are of the notion that Artificial Intelligence and Marketing are closely related. With AI in the picture, every marketing campaign, advertisement, or message will be a highly strategic and targeted move. If you wish to customize your website with Artificial Intelligence tools and make it better to analyze customer data and create a buyer persona for potential clients, get in touch with our professionals today.